35 – #MAXIMIZE

Experience trumps most other forms of sharing, the value of something lived through surpassing anything handed down or passed along. More than the dry bones of sterile knowledge, experience bears its scars proudly, each mark a sign of a hard truth. These truths spare others repeating same pains where wisdom allows us to learn from the mistakes of others, or how to replicate their triumphs.

Experience has always been passed along by word-of-mouth. Periodically, a Thucydides or Marco Polo would commit experience to the page, so potent it would forever frame our understanding of the Peloponnesian War and imperial China. When books became commonplace, traveler’s tales from lands distant or imagined held a widespread allure, inviting us to immerse ourselves in the lived experience of another.

Books offer up a narrow channel for the delivery of experience, many filters between our lives and the printing press reducing the range of experience dramatically. We benefited from certain experiences, but not others, and these experiences would come to us filtered through just a handful of people. Seven billion people encompass an incredible wealth of experience; even if vitally important, only a minuscule portion of this ever became widely known.

How many mistakes have been needlessly repeated because we could not learn from others? Even where we might be willing and receptive, we have lacked the capability to know what others have experienced. This gap between experience and experience shared formed the greatest barrier to humanity’s forward progress.

That barrier has come down.

Hyperconnected, we immediately relay the details of every experience. We capture that experience and hyperdistribute it, so now it efficiently reaches everyone who shares our interest. If we need to know what it is like to change a diaper on a cranky baby, assemble the perfect Pad Thai, or suffer through a tax audit, someone has been there before us, sharing their experience for our benefit.

Every experience adds illumination to our own thinking. In the stories of what has happened to others, we anticipate what our own experience might be, gaining a sense of what to avoid and what to welcome. We can move away from error long before it becomes problematic, aligning ourselves to receive the maximum benefit within any given situation.

We have always done this. We learn the ways of the world and so do not fall down open manhole covers, or walk in front of moving automobiles; we inhabit a dangerous world, but benefit from a world of experience about how to live safely within it. We smile and offer generous warmth to others, knowing – from our own experience as well as the experience of others – that most often it will be reciprocated. We are not stupid: we flee the unnecessarily unpleasant, seeking out whatever delights the world has to offer.

Our capacity to learn from the experience of others, formerly slow, difficult, and narrow, has suddenly become fast, easy and pervasive. We share our experience and others have instant access to those experiences; when they share we immediately benefit. We record and receive these experiences on our mobiles, which come with us everywhere, always ready to capture and share. We look down into our devices and learn what others have done, those who have come to this place before us, and how that worked out for them.

We can walk into a restaurant and know precisely what every one of a thousand diners who have been there before us think of every offering on the menu. This experience invisibly guides our own choices, acting as a backstop and reference point. This tastes good; this does not. This is for the aficionado; this for the hoi palloi. Experience has more colours than simple black and white, so we do not simply all turn toward precisely the same thing, but operate within a range of excellence, driven by a combination of taste, experience and opportunity.

Where this once happened infrequently – perhaps we joined a foodie friend for dinner, who knew just what to order to create the perfect dining experience – it has now become a regular feature of our lives. We read online reviews as we stand before the entrance, debating whether to walk in. We throw out a question to our connections, some of whom have passed this way before us, harnessing all of their experience to inform our own choices in the moment. We use our hyperconnectivity to collectivize our experience: this this collectivization protects us from the worst and often delivers the best in any given situation.

We like this. Our regular flow of experiences, formerly unmediated by the collective experience of everyone else, encompassed both the bitter and the sweet. Live and learn. As we grow more comfortable with and rely upon this wealth of experience, we refer to it more and more often, moving into a state of continuous peak experience. Only the best for us, because we have all of humanity to separate the gold from the dross.

Tastes differ. The peak for one could well be the depths for another. When we maximize every experience, we encounter both outer bounds more frequently. The middle, meh and lukewarm, gets abandoned in the climb up the mountain. During the next billion seconds, will have more memorable moments, crowding out far fewer unimpressive ones. We are coming to expect the best, and it will seem perfectly quotidian to be thoroughly assaulted by excellence, from every quarter.

Experience is the best judge, and this judgement, shared and amplified, hyperconnected and hyperdistributed, provides us with the opportunity to maximize every act and every choice. We are all Epicurean now.

‘First we shape our tools, and thereafter our tools shape us.’ We have never rejected any tool which improves our capability to make the best possible decision. We now possess a tool a billion times deeper in experience than any we have ever used, a thousand times faster in action than the tools of half a billion seconds ago. We have now placed this tool in everyone’s hands.

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