21- #LOOK

In any place where people congregate – a bus stop, an airport, the line at a cafe – they practice the same behavior. Where once they might have fidgeted, or set their gaze at a neutral distance (to better preserve the anonymity of the city), today each one stares down, into the tiny display cradled in their palm. Staring down, staring in, captured and captivated by the goings-on in another land.

A decade ago we never looked at our mobiles unless making a call. Five years ago we stared at them only while we carefully prepared a text message. Today we gaze into them constantly, almost continuously. Something has changed.

The most obvious change concerns the device itself, which evolved from a very simple alphanumeric display – 3 or 4 lines of 20 characters – into something more akin to a videogame console than a telephone, bristling with processing power, colorful, high-resolution graphics, stereophonic sound, and a surface sensitive to the slightest touch. This ‘smartphone’ realizes the Star Trek vision of the handheld communicator/tricorder (two hundred years ahead of schedule), a flexible, personal device capable of being put to work in practically any situation.

That’s certainly part of what’s going on, but even in the areas of the world where the smartphone hasn’t begun to penetrate (three and a half billion of the planet’s four and a half billion mobile-owning individuals do not own a smartphone) the behavior persists. The smartphone provides plenty of excuses to look down into the device, but they aren’t necessary.

Everyone else – and even those with a smartphone – stares into the device because they’re engaged in conversations, 160 characters at time, in the form of text messages. Over seven trillion text messages were sent last year, a thousand for every person on Earth, with a good percentage of people sending or receiving a hundred messages a day. Teenagers think nothing of spending spare time connecting and communicating with friends through text messages; easily sending and receiving three thousand a month.

These sound like huge numbers, almost as if texting represents a habitual, addictive behavior, but reframed it becomes less scary: What if these teenagers spoke five thousand sentences a month? We’d wonder what had made them so quiet and withdrawn. Texting carries our conversations across space, completely natural to teenagers who have never known anything but hyperconnectivity.

The first mobiles with text messaging features did not tout this capability. In the beginning, few saw any real value in text messaging. Mobile hardware manufacturers added text messaging into their products as an afterthought, buried behind a confusing array of menus. Nothing about first-generation text messaging was easy: Most people had no idea they could send a text message until they received one, when they would learn both how to read the message and send a reply.

Despite all these difficulties, people learned how use text messaging, then taught their friends to do the same, by sending them messages. As messages shot around, more people began to send messages, in a loop of positive feedback which brought us to the trillions of the present day.

Carriers were soon earning more from text messages (which cost almost nothing to send) than from voice calls. Mobile handset manufacturers transformed their devices into messaging machines, demoting the mobile’s voice call capabilities in favor of an interface geared around text messages. The users of the mobile had changed the design the device, by their patterns of use.

These next generation messaging machines removed most of the barriers to effective messaging. People could manage many more conversations – serially and concurrently – and the number of text messages sent began to accelerate, because people had a platform which reflected their own desire to reach out and connect with others. Texting grew from an rare activity into an occasional practice, eventually becoming a nearly continuous behavior.

Text messages have well-known shortcomings, including message length, lack of rich media, and clumsy keyboard interfaces. (While it is possible to use a 10-digit telephone keypad to type a novel, it often can be and infuriating experience.) People wanted to be able to communicate without any of the constraints of text messages (because of the design of the carrier networks, these constraints were set in stone), so demand grew for more flexible messaging tools.

The immediate and overwhelming popularity of Research In Motion’s BlackBerry platform, seamlessly integrating electronic mail into the mobile experience – with a full, if tiny keyboard – demonstrated the pent-up desire to move beyond text messaging. Other devices, such as Danger’s Hiptop, effectively positioned the mobile as a device that was all about messaging, handling voice calls as an afterthought. Once again, users had driven design changes in mobile devices, making these devices more useful to them, leading to higher levels of usage, and more attention paid to the device. Gradually, we were being drawn in.

By the mid 2000s, the mobile had become more message center than voice communication, with SMS, email and a growing number of new messaging environments, such as Twitter, Facebook and AIM. In order to accommodate so many different conduits for communication, the mobile had to become a general-purpose communications platform: a fully-functional and openly programmable computer. Nokia introduced the first of these highly flexible devices – known as ‘smartphones’ – in 2007, soon followed by devices developed at Apple, Google, and Microsoft.

The smartphone can perform any function of a desktop computer and any function of a mobile, marrying the rich experience of desktop Internet and pervasive wireless hyperconnectivity in a single point of contact, producing an explosive growth in the range of messaging options available, and exponential growth in the number of messages being delivered across all formats. The smartphone continuously offers up a stream of messages. As a result, the smartphone has become nearly impossible to ignore for more than a few moments.

The smartphone itself – metal, glass, plastic and silicon – is not the source of this seductive glamour, unworthy of such dedicated attention. Its surface – the ‘black mirror’ of the display – acts as the individual’s portal to the connected world. Shaped through trillions of messages and half a billion seconds of directed engineering, our hyperconnectivity has produced a nearly ideal tool for communication. From their comfortable homes within our hands, mobiles shine a light so alluring we can no longer look away.

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