Can a big business transform its processes and workflows using AI? With very few successful examples to follow, how does the Big End of Town even get started? L’Oreal Groupe – the biggest beauty products firm on Earth – got started three years ago. We sit down with L’Oreal Groupe ANZ CEO Alex Davison to explore how they did it, why they did it – and how it’s changed their business. L’Oreal is rated by FORTUNE Magazine to be the #1 most innovative firm in the world – so maybe we can all learn something from them.
Recorded at SxSW Sydney 2025 in front of a live audience.