ZEEKR launched their EV brand in Australia at SxSW Sydney. Drew Smith – who worked for predecessor of ZEEKR – scored The Next Billion Cars a live interview with head of brand Gustaf Gunér. What does it mean to launch a new car brand? And how does a brand establish itself within a market for EVs where everything is… very much the same? A deep conversation about design, brand, and the future of the car industry.
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