Three big transformations – one that’s has already happened (the Web), one happening now (augmented reality), and one about to happen – illuminate the path (and pitfalls) for those anyone who wants to articulate the future. Listen, and learn how to be your own futurist!
Big thanks to the folks at Quantium for allowing me to share this in-house talk I gave to staffers in August 2022.
In thirty years the Web has grown into the foundation of civilisation – but can we make the Web more useful, more private – and more human? That’s a question that Sean White, Chief Research & Development Officer at browser-maker Mozilla continually considers. The answer is evolving.
Some of the answer lies with new Web technologies, like Sir Tim Berners-Lee’s Solid project. And plenty of the answer lies within ourselves, as our use of the Web evolves.
The decision to make the World Wide Web a free-to-all source of news had consequences no one expected, leading us down a path of advertising, analytics, targeting and profile auctions that leave us increasingly exposed to big data systems that know us better and better.
Here’s a video that presents an accurate picture of how all that works in practice – and be warned, it’s all a bit scary:
Robert Tercek has watched all of this develop – and, in his early days at MTV, helped it happen. Should we repent our ways? Can we? Here’s a clip:
The smartphone is quite possibly the most important tool we’ve developed in the last two hundred years – a steam engine for the human mind. We use them to transform commerce, human connection, and play. The latest iPhones – iPhone 8 and iPhone X – point to where we’re going, where the device becomes so essential, and so much a part of ourselves, that they can intimately scan our faces to unlock their secrets.