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Author mpescePosted on

The Next Billion Cars: Neo-Malaise

What does it mean to walk away from the dream of a lifetime? For series co-host Drew Smith, this is exactly what he’s doing. For over 20 years, he’d dedicated himself to driving positive change in an industry that has resisted it at almost every turn, and he’s done. In this episode of The Next Billion Cars, he explores how the automotive industry has become its own worst enemy, and what might happen next.

Author mpescePosted on

The Next Billion Cars – LIVE at SxSW Sydney with ZEEKR’s Gustaf Gunér: How does a new brand survive?

ZEEKR launched their EV brand in Australia at SxSW Sydney. Drew Smith – who worked for predecessor of ZEEKR – scored The Next Billion Cars a live interview with head of brand Gustaf Gunér. What does it mean to launch a new car brand? And how does a brand establish itself within a market for EVs where everything is… very much the same? A deep conversation about design, brand, and the future of the car industry.

Mark Pesce and Drew Smith interview ZEEKR’s Head of Bran Gustaf Gunér