The Next Billion Cars – LIVE at SxSW Sydney with ZEEKR’s Gustaf Gunér: How does a new brand survive?

ZEEKR launched their EV brand in Australia at SxSW Sydney. Drew Smith – who worked for predecessor of ZEEKR – scored The Next Billion Cars a live interview with head of brand Gustaf Gunér. What does it mean to launch a new car brand? And how does a brand establish itself within a market for EVs where everything is… very much the same? A deep conversation about design, brand, and the future of the car industry.

Mark Pesce and Drew Smith interview ZEEKR’s Head of Bran Gustaf Gunér

Series 2024 – Halloween Special: Ghosts in the Machine

Google’s new NotebookLM digests documents to create AI summaries, and provides an incredible new way to search a vast set of information. One little throwaway feature became a viral hit – “Audio Overview”, which creates a ‘podcast’ featuring two clever, chipper – and entirely synthetic – personas, engaging in a ‘deep dive’ on the content within NotebookLM. In the spirit of Halloween, we uploaded the scripts for the first four episodes of Series 2024 – and NotebookLM rose to the occasion. Is this the future of podcasting? And — HAVE I JUST BEEN PUT OUT OF A JOB?

The Next Billion Cars – What Happens in Vegas, part one!

The Consumer Electronics Show is one of the biggest conventions in the world, featuring gadgets of every size and description. It’s also the most important car show in the world. Cohost Sally Dominguez, special correspondent Drew Smith and host Mark Pesce share some of their highs and lows of this year’s show.