Planetary limits on farming will accelerate a post-meat future. Are plants the only path, or can we grow meat without raising animals? And what does it mean for food when we can grow any meat we want to eat in a brewer’s vat? We explore the sustainability of raising animals for meat with Main Sequence General Partner Phil Morle, and v2Food CEO Nick Hazell, then take a look at a whole new method of ‘cultured meat’ – growing it in vats – with VOW Food CEO George Peppou.
Some documents and facts referenced in this episode:
The EAT-Lancet report on food sustainability referenced by Nick Hazell.
A great article from The Guardian on water, food production, and waste.
Water footprints of various crops.
Now that we can make “meat” from plants that people prefer to animals – what will we choose to eat? v2Food’s ‘Rebel’ Whopper charts that journey – from soybean to burger patty – via a lot of science, a blind taste test, and an ignored email.
Our cast of characters:
Jack Cowin is the self-made billionaire founder of Hungry Jacks;
Phil Morle is a General Partner in Main Sequence Ventures, the CSIRO-backed venture capital fund;
Nick Hazell is the CEO of v2Food;
Skye Anderson is the head of product development at v2Food – and knows more about the Whopper’s patty than any other person in Australia!
When you give cows a voice, who listens? Connected lights and thermostats are great, but what happens when cows get connected and start milking themselves? What do we learn when we track our house cats when they’re not at home? How does the connected world reveal itself to us – and what are we learning from it? These questions – about autonomy, agency and authority – form the focus of anthropologist Genevieve Bell’s work, less for what they reveal about these animals than what they illuminate about ourselves. Are we listening to the connected world?
Here’s a taste:
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